Trade Planner Executive

The purpose of the role is End Market lead and ownership of in store materials out and trade KPI tracking & analysis. It serves as a link between the finish market and Office teams.

As Trade Planner Executive you will be working in the center of the organization, collaborating with different teams. You will drive and support the execution of our in-store materials to ensure establishment of nicotine pouches as an integrated part of the Finnish retail space. You will be responsible for analyzing the retail space, be it distribution optimization, pricing landscape, tracing new launches form BAT or competitors or consumer insights, through Power Bi report generation, supporting the growth of our brands and being part of a transformational journey. As our Finnish organization is newly setup you get to work in a startup environment with opportunity to direct how our process get setup.

You will be joining our newly setup Finnish business unit with engaged and highly experienced colleagues who all focus on delivering upon our strategy and objectives to create true value to our Nordic business. We are all dynamic professionals that work in an international environment where the ambitious mindset and focused approach is supported greatly by skilled, diverse individuals.
Common to the whole team is our drive to grow as an organization, grow as individuals and transform the nicotine industry. Our dedication is founded in a strong team spirit with the belief that we can all deliver outstanding results while still having fun together.

Reports to: Deployment Manager
Geographic Scope: Helsinki, Finland
Core relationships:
Internal – Key Account, Field Force, Finance
External – Furniture Suppliers

ACCOUNTABILITIES

• End Market lead and ownership of BAT in store materials:Develop in store materials & manage roll out plan Recommend changes / enhancements to in store materials.
• Power BI super user/Concordia Data Stew for EMEnsure migration of date sources to inhouse Data stewardship team Develop standard reports for key KPIs Develop ad-hoc reports that meet business
• Track & Analyze Consumer insightsTrack and analyze consumer Incidence, daily consumption & Brand insights
• Support Field Force Manager with Field Force performance review.Support on quarterly performance review.

EXPERIENCE, SKILLS, KNOWLEDGE

ESSENTIAL
Experience Required

• Strong analytical, systems and numeracy skills with capability to master complexity.
• Excellent oral and written communication skills in English and Finnish.
• Strong communication and planning skills.
• IT skills at advanced level.
• You are bold, curious, and resilient.
• You learn quickly and share learnings.
• You are responsible and think long term and deliver outstanding results.

Education / Qualifications / Certifications Required

• A University degree in Marketing, Business or Business Information and minimum 1-2 years of experience in Marketing or commercial related functions.

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

Apply via clicking the apply button. 

British American Tobacco 

Osaamisalue: Markkinointi & mainonta